A complete cloud-based POS & ERP system purpose-built for optical retailers. Manage sales, inventory, accounting, insurance, lab orders, and more — from any device, anywhere.
Every module was designed specifically for optical retail — nothing generic, nothing you don't need.
Fast, intuitive POS built for optical stores. Process sales, returns, and customer orders in seconds with a clean interface your staff will love.
Track frames, lenses, and accessories in real-time. Set reorder points and get automatic alerts before you run out of stock.
Built-in accounting that automatically captures every sale. Get real-time financial overviews, P&L reports, and daily reconciliation.
Sell lenses confidently without needing optical expertise. The Lens Wizard guides staff step-by-step to match the right lens to every customer.
Manage insurance claims directly inside SHOOF. Reduce paperwork and errors with automated insurance billing workflows.
One system for all your locations. Sync inventory, staff, and sales data across every branch in real-time from a single dashboard.
Send lens grinding orders directly to your lab from the POS. Track order status, delivery, and patient pickup all in one place.
Sales trends, top products, customer behavior — all the insights you need to make smarter business decisions, on demand.
Manage shifts, commissions, and user permissions. Role-based access ensures each team member sees only what they need.
SHOOF runs in any modern web browser. No software to install, no hardware dependencies. Whether you're at the store, working remotely, or checking sales from your phone — your business is always accessible.
Our interface adapts to your workflow — whether managing inventory, processing transactions, or analyzing sales. Navigating SHOOF feels like second nature from day one. Less time training staff, more time serving customers.
Our support team is always on standby. Regular updates deliver new features, security patches, and performance improvements automatically — no manual upgrades, no downtime. As your business grows, SHOOF grows with you.
SHOOF is built on Oracle APEX and Oracle Cloud infrastructure — the same technology trusted by large enterprises worldwide. This means rock-solid reliability, high availability, and a platform that handles peak loads without a sweat. No compromises on performance.
Real-time dashboards give you a live pulse on every aspect of your business — daily sales, best-selling products, staff performance, and more. Stop guessing and start deciding with numbers that are always current and always accurate.
Define exactly what each team member can see and do. SHOOF's role-based permissions system lets you assign granular access rights — so your cashier sees the POS, your manager sees reports, and your owner sees everything. Complete audit trails keep you in control.
Choose your plan and subscribe. Our team helps you configure SHOOF to match your store's specific workflow and needs.
Bring in your existing products, customers, and inventory. Our onboarding team guides you through a smooth migration with zero disruption.
Start selling from day one. Track performance, run reports, and let SHOOF handle the complexity while you focus on customers.



Choose the plan that fits your store. All plans include full access to SHOOF's core features — it's about the value SHOOF brings in efficiency, customer experience, and analytics.
POS Module
Inventory
Accounting
Insurance
Lens Wizard
HR
Online Support
Application Updates
Help Library
Emails From System
Order NowAll In Basic +
Workshop & Lab Orders
Inventory Counting
Advanced Accounting Add-ons
Advanced Pricing & Promotions
Online Payment (PayPal)
ZATCA Integration
WhatsApp Service
Online Store**
Loyalty System**
Order NowAll In Premium +
Custom Application Modifications
Dedicated Account Manager
Priority Support
Order Now** Features marked with ** are available as add-ons. Contact us for details.
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Ready to modernize your optical store? Let's talk.
Dallas, Texas, USA
+1 732-829-5897
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